![]() ![]() Okay, but before we get onto this life changing information, I'd like to ask our listeners if you'd be willing to do me a small favour. Why you've been told a lie all these years. And why if you think negative reinforcement is just a posh term for a punishment. So we're going to explain the truth behind negative reinforcement. Because we're going to talk about negative reinforcement because most people get negative reinforcement wrong, it isn't what they actually think it is. So it's a profound show today, rightĪs ever, but there is a link to what we're going to talk about today. Yeah, you absolutely are you learn something every day. What do you mean, white chocolate Isn't chocolate? And don't get me started on spotted dick or urinal cakes. White chocolate isn't actually chocolate. Although I believe originally it did used to in the mediaeval times, I think it did have meat in it, but it doesn't have meat in it now, jellyfish aren't fish, and they aren't made out of jelly, obviously. That's the filling in mince pies doesn't actually have meat in it. They all have names that tell a lie about what they are. mincemeat, jellyfish, white chocolate and koala bears. Mincemeat, jellyfish, white chocolate and koala bears. What do the following all have in common? You ready? Well, this week I've got a riddle for you. I'm joined today by my co host, Emma Shackleton. And my greatest regret in life is that I didn't get to see how the long running 80s TV cartoon show the Lost Cities of Gold actually ended. ![]() By stopping talking, they've gotten us to engage in their desired behaviour. They were talking, we gave them attention, they remove the talking. That's them using negative reinforcement on us. If a child shouts out in class, and we immediately turn to them and give our attention, maybe by telling them they need to be polite or not shout out or whatever. Kids often use negative reinforcement on us the adults without us realising, by the way. ![]()
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